Some homes feel as if they have always been there. The cup has a bird on it that someone painted by hand, the candle sits in a holder shaped like a little ram, and the glass on the table looks like it came from a grandmother's cupboard. That feeling is exactly what NADIIA sets out to make. The Ukrainian brand was founded in 2018 by stylist and creative director Nadiia Shapoval and photographer Stepan Lisowsky, and it builds a distinctly Ukrainian idea of home, one object at a time.
Research before beauty
Before anything is made, there is homework. NADIIA works with archives, goes on field research, joins archaeological expeditions and travels through different regions of Ukraine to study folk crafts up close. The ram, the swan, the bird and the angel that keep appearing in the collections are not decoration chosen at random. They are images that Ukrainian makers have carried for centuries, now given a new, everyday use.
Things for the home made today, with the intention of being passed down from one generation to the next.
Ceramics, glass and slow mornings
The range is wide but never loud. There are ceramics with a crackle glaze, marbled tea bowls, candle holders in black, green and amber, hand-blown glass in pale blue and soft pink, and cosy pieces like mink yarn slippers. Each piece is made with contemporary artists and traditional craftspeople, so it carries both a modern eye and the knowledge of hands that have done this work for decades.
Heirlooms, starting now
What makes NADIIA special is the promise behind every object: it is meant to stay. Not a trend for one season, but a cup, a tray or a candle holder you hand to your children one day. In that sense the brand is not only selling homeware. It is quietly carrying Ukrainian craft into kitchens and living rooms around the world, where it can keep living.
